Initially, we did everything manually - a manager would create the launch campaign themselves on Facebook. Through the scale-up, we've launched more than 60 games, and we've had to adapt and use tools to automate more of these processes.įor example, the automation of our launch process has completely changed our way of working.

Today that doesn't happen anymore we rely on KPIs.Īlso, when I joined Voodoo, we had three games, and it was quite a bit easier to manage user acquisition and monetization manually. When we were smaller, everyone at Voodoo gave their opinion on every game. Q (META): how has this rapid growth impacted your business?Ī (THIBAULT, VOODOO): This growth changed a few things at Voodoo.

Today, we have 270 employees and we've opened three new studios. Then, there was Snake vs Block, which was a real success in terms of publishing and which really got our different studios into publishing. But over the last three years, it was all turned upside down, changing every few months.įirst came Paper.io, which was our biggest hit game. Can you tell us a bit about how the company started and how it has grown?Ī (THIBAULT, VOODOO): When I joined Voodoo, we had ten employees, and two in-house studios, working with 50 externally. Q (META): Voodoo is considered to be a leading publisher worldwide, across verticals.

Over the past two years, Voodoo has catalysed incredible growth, scaling their team from 30 to 200 and opening offices in Singapore and Japan. We recently sat down with Thibault Leduc, Head of User Acquisition and Monetization, and Alexander Shea, Lead Publishing Manager from Voodoo to better understand how this Paris-based hyper-casual game publisher manages to release hit after chart-topping hit, including Paper.io, Helix Jump and Snake VS Block.

Can i make money with voodoo games